Motorsports was many years in the making.
Founder Kelley Carlton spent much of his youth
traveling around to race tracks all over the
Carolinas and Georgia with his father Russell.
As the years passed Carlton's love of dirt
racing evolved into involvement both as crew
member and track worker. Carlton spent many
years working on race cars and eventually
wound up owning and co-owning cars as well.
But Carlton eventually found his niche in motorsports as a race official.
Serving as flagman and then Director of
Competition at the Laurens County Speedway,
Carlton learned many lessons of the racing
business from one of his earliest mentors in
the business Fred Cogsdill. In 1999 Carlton
began working with the Southern All Stars
Racing Series and legendary promoter B.J.
Parker. Carlton spent 11 years working with
the longest running dirt racing series in the
country eventually leaving while serving as
Series Director in 2010.
Along the way Carlton had developed a loyal
and talented group of officials with whom he
worked Southern All Star events as well as
managing and officiating unsanctioned events
around the country. Events including Talladega
Short Track's Ice Bowl, Green Valley
Speedway's Bama Bash and Screven Motor
Speedway's Winter Freeze. Carlton and his
staff have grown that aspect of the business
to include several venues and events. In
addition to officiating the KELCAR staff also
handles organization, promotion and public
relations of events.
Carlton has continued in a leadership role in
the industry since 2010. Carlton has served as
the Series Director of the FASTRAK Racing
Series, the National Dirt Racing League and
currently holds the position with the ULTIMATE
Super Late Model Series. Along with those
duties Carlton is active as an officer of the
National Dirt Late Model Hall of Fame and
serves as a columnist for both Dirt Late Model
Magazine and DirtonDirt.com .
Carlton has also been sought after as a
speaker and presenter at many seminars and
workshops in the last several years. Carlton
brings his years of experience and knowledge
to topics which include Event Management,
Promotions, Special Events, Social Media, Time
Management, Emergency & Incident Response and
Employee Training. Carlton has previously
presented at IMIS Show, PRI Show, GRITS Show,
CARS Show, UMP National Banquet, FASTRAK
Companies International Banquet and many
KELCAR Motorsports offers many different
aspects of motorsports management, education
and consultation. Please peruse the website to
learn more about the services we offer and
contact us with any questions or request a
quote for your need today.