KELCAR Motorsports was many years in the making.
Founder Kelley Carlton spent much of his youth
traveling around to race tracks all over the
Carolinas and Georgia with his father Russell. As
the years passed Carlton’s love of dirt racing
evolved into involvement both as crew member and
track worker. Carlton spent many years working on
race cars and eventually wound up owning and
co-owning cars as well. But Carlton eventually found
his niche in motorsports as a race official.
Serving as flagman and then Director of Competition
at the Laurens County Speedway, Carlton learned many
lessons of the racing business from one of his
earliest mentors in the business Fred Cogsdill. In
1999 Carlton began working with the Southern All
Stars Racing Series and legendary promoter B.J.
Parker. Carlton spent 11 years working with the
longest running dirt racing series in the country
eventually leaving while serving as Series Director
Along the way Carlton had developed a loyal and
talented group of officials with whom he worked
Southern All Star events as well as managing and
officiating unsanctioned events around the country.
Events including Talladega Short Track’s Ice Bowl,
Green Valley Speedway’s Bama Bash and Screven Motor
Speedway’s Winter Freeze. Carlton and his staff have
grown that aspect of the business to include several
venues and events. In addition to officiating the
KELCAR staff also handles organization, promotion
and public relations of events.
Carlton has continued in a leadership role in the
industry since 2010. Carlton has served as the
Series Director of the FASTRAK Racing Series, the
National Dirt Racing League and currently holds the
position with the ULTIMATE Super Late Model Series.
Along with those duties Carlton is active as an
officer of the National Dirt Late Model Hall of Fame
and serves as a columnist for both Dirt Late Model
Magazine and DirtonDirt.com .
Carlton has also been sought after as a speaker and
presenter at many seminars and workshops in the last
several years. Carlton brings his years of
experience and knowledge to topics which include
Event Management, Promotions, Special Events, Social
Media, Time Management, Emergency & Incident
Response and Employee Training. Carlton has
previously presented at IMIS Show, PRI Show, GRITS
Show, CARS Show, UMP National Banquet, FASTRAK
Companies International Banquet and many others.
KELCAR Motorsports offers many different aspects of
motorsports management, education and consultation.
Please peruse the website to learn more about the
services we offer and contact us with any questions
or request a quote for your need today.